Our Brand Story


Cherry Ace has your back

 

Cherry Ace is a purely South African fashion brand created by French entrepreneur Claire Yoh.
Claire has lived in France, Taiwan, Singapore, Spain and decided to return to Cape Town, where she lived as a student, and settle down with her family. Claire believes that her experience abroad opened up her mind and her eyes for what true beauty represents.

Cherry Ace is a lingerie and fashion accessory brand that helps women re-envision their entire wardrobe and transform it in a whole new way. Cherry Ace’s focus is on growing and celebrating a women’s confidence with the purpose of assisting them in creating a whole new world of their own.

Claire has always been fascinated by two main things in life: freedom (what it is, how to achieve it) and the women that shape this world. Through her travels and her spiritual quest, she has been mesmerised by the evolution of women in our society and throughout all cultures. Claire firmly believes that women can lead the life they desire and achieve all their dreams. “It takes time to discover our inner strength”, says Claire. “And sometimes we need a bit of outside help".

One of the ways we decide to show the world who we are, what we stand for, what our values are, is through fashion, and through fashion, we can also find strength”. 

When women evolve, fashion evolves.
And when fashion evolves, women evolve.
 
Claire has discovered that by helping women find their own style, be comfortable in their own clothes, and feel beautiful they can take on the world! And this is where Cherry Ace comes in.

As Claire prefers subtle beauty to the more obvious type, she sees a woman’s back as a statement of boldness. She likes the suggestion, the mystery of women’s curves and skin as they tell a story. There is a sense of an enigma, of a powerful energy that supports a woman’s attitude.

Cherry Ace created this revolutionary solution of ‘overbras’ to address the problem of exposed bra straps. The overbras transform any garment into a more sophisticated and trendy one by hiding the bra straps, offering women the choice and freedom to wear all types of garments that would otherwise reveal their bra straps. Not everyone wants to walk around showing their underwear. In order to cover it up, Cherry Ace’s lingerie accessory line has your back.
Beauty is more of a state of mind, an attitude… and wearable confidence.

 

 

The Cherry Ace girl is….

 

Free. Radical. Independent. Strong.

Her style is her own, it’s personal and existential.

There is no such thing as imperfection, just originality.

Unmovable. Unstoppable. Unshakable.

Someone both inspired and inspiring.

She aspires to her dreams, lives through her passions.

She is a traveler, has a curious mind and wanders in between worlds. She lives a free spirited life in a modern world and believes in truth, freedom and love.

She is a world changer.

She is You.